Tamar Kimmons has examined Facebook Fan Pages in detail and she shares how to best use this free resource. Tamar  is a performing artist so her focus in this interview is how you can engage with your potential bookers. Not in some broad scatter gun approach approach but within the areas you are looking to get booked.

Listen to this episode and get a targeted, tried and tested blueprint that you can implement into your business no matter what type of entertainment you deliver. The best part is this does not take any special coding skills and, this will put a smile on your face, this process is free.

Tamar has lectured at magic clubs and conventions throughout the UK and in the USA and her lectures have received rave reviews.

In this episode we talk about

• The power of the cover photo
• Giving your page the WOW factor
• How to attract new fans
• How NOT to get new fans (the dangers)
• What should you post on your page?
• How to track whether it is working
• Your personal invite to join an exclusive, members only, group where entertainers discuss what is working.

Josh London, is a San Diego magician who has done all the hard work for us. It might have taken a few years but he has cracked the code and is successfully using Google Adwords to create a relatively automatic stream of potential clients coming to his websites. In Josh's words, "I really don't need any more bookings unless they create more days in the week for me to fit them in."

In this episode we talk about:

• Just what is Google Adwords (in language we can all understand)
• How fast you can set it up and how fast you can lose money if you go onto it blindly. (Josh shares how his bank account bled $800 in just 2 weeks)
• How you can cleverly minimize the amount Google charge you for every 'click' someone makes on your ad.
• The difference just one small word can make to your booking rate.
• Tips on smart ways to use key words to make sure you get the right people clicking your ads.
• Simple ways to test if your ads are hitting the mark.

Have you ever had an idea for a new trick and wondered how you would go about getting the idea out of your head and into the magic shops? Or have you ever felt you have something to share with other magicians and wondered how you would go about planning a lecture?

I spoke with Trevor Duffy, a South African magician who is known for his quality range of magic products and for his informative and entertaining lectures. Trevor and I chat about how he got started in magic and he shares where the insertion came from for some his products. Trevor speaks openly about getting a product to market and gives some tips on how to get dealers to carry some stock.

Trevor Duffy travels the globe lecturing and sharing his unique philosophy of magic and sharing some of the bread and butter routines that have served him well. Trevor tells it as it is, sharing some actionable tips on lecturing including how to get on the circuit. 

In this episode we talk about

Where Trevor started magic and why a pack of cards was his only prop.

Why entreating magic competitions is useful for a professional magician.

How reciprocity underpins Trevor’s philosophy in magic and in life.

How a log term residency hones skills and how these skills transfer into valuable experience.

Trevor’s thoughts on packaging and quality when bringing a product to market.

How innovation is constant and the evolution of Smokey Magic V2.

The important things to consider when entreating the lecture circuit.

Trevor Duffy’s top tip that you can action now.

The guests on this episode are two working magicians with successful Youtube channels. Jay Jay from Free Magic Live Videos and Eric LeClerc from Project 365. Julian of course runs Julian's Magician School. Both Eric and Jay Jay share with you how they have used Youtube to benefit their magic careers. The discussion may surprise you. We talk candidly about amounts of income made from these channels. I'll give you a hint, no one of us are going to retire early, not right at the moment at least.

Success though, is measured in more ways than just money. You'll hear about the exposure a channel can give you and the work that can come from that.

You'll also discover what statistics like # of subscribers and # of views actually means. Like everywhere else online, these change and staying in front of the curve means you can produce content to suit the viewing habits of your watchers.

Probably one of the biggest take aways from this is that you need to approach creating a channel with a business strategy. It was interesting how Eric took his allocated marketing budget for the year and used that to fund the running of Project 365. He had a plan before he started.

If you want to get started with youtube and you have little or no experience with even the most basic of video then there is only one place for you to start

Video and Youtube For Magicians - The One-Stop Toolkit for Improving Your Magic Income