Magician Business Podcast

In 1992 James Songster went to Disneyworld. Something happened and he was taken with the 'Disney Philosophy'. 23 years later he left. In this episode of the Magician Business Podcast James lets us in on the 'team spirit' that Disney expects all its employees to adopt; the focus being on the customer experience. What can we as magicians learn about customer relations from this? Ask yourself this question right now ...

Where does my customer service begin?

In This Episode We Discuss:

  • the value of storytelling
  • the importance of showmanship
  • the importance of building an emotional connection with your audience
  • how Disney doesn't have jobs, it creates 'role' for its employees
  • how to create magical moments
  • understanding the customers point of view
  • don't alienate your audience
  • the traps of working with other people on your team
  • what you do is not who you are
Direct download: MB_30_Customer_Service_With_James_Songster.mp3
Category:general -- posted at: 6:26am EDT

What's legal? What's not? What is the value of a contract? Is it worth the paper or pixels it is written. Today's guest Todd Neufeld is a balloon entertainer who comes with the added qualification of a law degree.

Though in no way shape or form legal advice, in this episode he serves up some great insights into contracts and how we can use them to our advantage as magicians.

In This Episode:

  • Business organisation
  • Having the correct documentation
  • What is a contract?
  • Why contacts help customer anxiety.
  • How to deal with disagreements you may have with a client
  • How to stop it getting ugly with a client
  • Deposits - the benefits and disadvantages of taking them
  • How much should ask for a deposit?
  • Can you ask for full payment before the booking starts?
Direct download: MB_29_Contracts_With_Todd_Neufeld.mp3
Category:legal -- posted at: 8:55pm EDT

Magician Business Podcast interviews The Great Zucchini!

How do you get hundreds of people to turn up to public venues on weekends to watch your magic show? How do you do this without having spent any money on advertising yourself in the past 11 years?

The Great Zucchini aka Eric Knaus has done this. Along the way he has become an unlikely magic superstar in his market and creator of The Great Zucchini Live and Kidshow Rockstar DVD's. Families want to be at his shows. Even the family that lives at 1600 Pennsylvania Ave NW, Washington, D.C. That's right, Michelle and Sasha Obama are his fans. Join the Great Zucchini now as he slices up his marketing strategy into bite size pieces for us.

  • 3-7 yr olds - drilling your name into their head ..it's IMPERATIVE
  • Reinforcing your brand name just like Coca Cola does week after week
  • A great way to hand out your business card handout
  • Humanizing yourself ... and the benefits it brings
  • Using your name in the 3rd person ... always
  • How to create a rock star status by spending other people's money
  • Creating URGENCY when clients want to book you
  • How to get 'defenders' who back you up when critics attack
  • Little Elvis moments! ... what are they and why you should have them
  • Why should you give random compliments during the show?
  • When Sasha and Michelle Obama came to the party
  • Image Advertising vs. Direct Response marketing for magicians
Direct download: MB_28_The_Great_Zucchini_-_No_Cost_Marketing_For_Magicians.mp3
Category:Marketing -- posted at: 3:03am EDT

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