Magician Business Podcast

In this episode we discuss:

 

What is flash paper?

What are the chemicals?

Where else are these chemicals found?

How serious is correct handling and storage?

How does spontaneous combustion happen?

Is it necessary to have flash paper wet to transport it?

Where and how should you store flash paper?

How long will they last?

What quality products exist?

How do you know if you have good quality? or not?

Safety ... outline the steps you carry out

 

Insurance: Where is fire banned? Where is it allowed?

Direct download: MB_047_Flash_Paper_For_Magicians_AUPHONIC.mp3
Category:Fire -- posted at: 11:38pm EDT

Aside from  cut/ no cut scissors, black capes and the need for a sharp haircut, magicians and hairdressers share the common bond of being small business owners. Hairdresser Greg Whatling shares insights and painful lessons that every magician will benefit from hearing. What can magicians learn from one hairdresser's customer catastrophe?

 

In this episode:

 

Greg talks about connectors, people who will be your advocate to get other customers. They love what you do so much, they have completely bought into your story and they WANT to go out and promote you.

 

The importance of 3rd party endorsement.

 

Talk strategically to customers, stay on task and on message but do it with integrity ... your guide to staying honest Greg says,  "if you don't believe it, don't say it."

 

Do you really understand your customer? Greg has a clear mental picture of how his customer dresses , what shoes they wear, what cars they drive.

 

Are you just employing yourself or are you securing yourself a future?

 

June's Story: Are you losing your most important customers without even knowing it.

 

5 things Greg applies to his business daily:

 

Hone your product

Sales

Education ... Gain knowledge wherever you can

Marketing

Everyone has to have a win .. you, your staff, the media

 

Success leaves clues. Get in a mastermind group with people who know more than you.

 

Develop friendships and networks with influential people and learn to listen.

 

 

Beware of Google .. it can easily act as an echo chamber and give you back the answers you want to hear.

Direct download: MB_046_Greg_Whatling_AUPHONIC.mp3
Category:general -- posted at: 2:01am EDT

Andre Grove started as a magician and wanted to be the next David Copperfield until he saw a stage hypnotist and his performing career changed forever.

 

Does walking on stage with only a microphone as a prop interest you? Then stage hypnosis is possibly a way you can pack theaters.

 

It takes a lifetime to be an overnight success and there is nothing easy about it.

 

Developing your brand by paying your dues, treading the boards for many years.

 

Never take any audience for granted for your next big booking may be watching you.

 

It is so important that you every show as happy as your audience.

 

Learning to let go of marketing and hand it over to a professional.

 

The day to day work schedule of life on the road when touring.

 

Dealing with theatre owners and local council regulations.

 

Understanding the attendance habits of theatre patrons.

 

Listening to your audience's conversations after the show.

 

Choosing your market and sticking to your market.

 

Andre tells the reality of a career on the stage.

 

Don't do a stage hypnosis course if you are not a performer first.

 

Learn the ropes in comedy clubs.

 

 

2% of stage hypnosis are actually hypnosis skills. 98% is showmanship.

Direct download: MB45_Andre_Grove_Stage_Hypotist_AUPHONIC.mp3
Category:general -- posted at: 4:58am EDT

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