Magician Business Podcast

Writing a magic book for magicians is well established. Writing a book that has magic in it for a general audience is another. Magician and author Stephen Cloete discusses turning your experience and knowledge into a consumable product for a non magician audience.

We have all been scammed at one time or another, with or without realising it.

People have been scamming others for thousands of years, and scams work because of two uniquely human traits – greed and gullibility.

Stephen Cloete’s new book: Scammed, looks at uncovering the techniques of scams, hoaxes and cons.

 

In this episode we discuss:

Stephen talks about his new book titled “Scammed”

How Scammed bridges the gap between the magicians and average person.

The dangers that deception poses

The difference between con artists and magicians

The History of Magicians calling out scammers

Ways Harry Houdini originally debunked psychics

Techniques that psychics use to deceive their audience

How Facebook is the biggest gateway for modern scam artists

Stephen explains how clickbait’s are becoming more popular with scam artists

The difficulties of the writing process explained

 

Stephen shares some stories from his new book “Scammed”

Direct download: MB_056_The_Business_of_Writing_a_Magic_Book.mp3
Category:Marketing for Magicians -- posted at: 8:31pm EDT

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