Magician Business Podcast (Video)

What is the purpose of a promo reel?  Who needs one?  How long should a promo reel be?  Do they have to look really professional to be considered?

We all hear about needing a promo video reel but there is little information on how to actually go about constructing one. Cue Steve Russell! Steve is an entertainer who also understands the ins and outs of a great promo video because he produces them working magicians, jugglers, ventriloquists, stand up comics, dancers, hypnotists, musicians.

In this episode we talk about:

Steve says "Video is perhaps the most persuasive tool in the performer’s marketing arsenal. It is your chance to give your potential clients a taste of who you are and what you do. Sadly, most performers put up a clip that is badly edited, overly long and without a focus on selling."

  • Making a professional video that is memorable, to-the-point, and targeted.
  • What is the purpose of a promo reel? Understanding this is crucial to it being successful.
  • What does the potential client expect to see? What messages do they expect to hear?
  • What camera shots you need to get? Where to put up your camera?
  • How to create voice overs that will get heard..
  • Where to put your calls to action.
  • How to use testimonial quotes that get responses.
  • 2 things NOT to put in your video that scare off potential clients.
  • What parts of your show to include and where to put them in the video.
  • Steve's big tip for creating promotional videos

 


The guests on this episode are two working magicians with successful Youtube channels. Jay Jay from Free Magic Live Videos and Eric LeClerc from Project 365. Julian of course runs Julian's Magician School. Both Eric and Jay Jay share with you how they have used Youtube to benefit their magic careers. The discussion may surprise you. We talk candidly about amounts of income made from these channels. I'll give you a hint, no one of us are going to retire early, not right at the moment at least.

Success though, is measured in more ways than just money. You'll hear about the exposure a channel can give you and the work that can come from that.

You'll also discover what statistics like # of subscribers and # of views actually means. Like everywhere else online, these change and staying in front of the curve means you can produce content to suit the viewing habits of your watchers.

Probably one of the biggest take aways from this is that you need to approach creating a channel with a business strategy. It was interesting how Eric took his allocated marketing budget for the year and used that to fund the running of Project 365. He had a plan before he started.

If you want to get started with youtube and you have little or no experience with even the most basic of video then there is only one place for you to start

Video and Youtube For Magicians - The One-Stop Toolkit for Improving Your Magic Income


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