MB 004: Pay Per Click Adwords with Josh London

Josh London, is a San Diego magician who has done all the hard work for us. It might have taken a few years but he has cracked the code and is successfully using Google Adwords to create a relatively automatic stream of potential clients coming to his websites. In Josh's words, "I really don't need any more bookings unless they create more days in the week for me to fit them in."

In this episode we talk about:

• Just what is Google Adwords (in language we can all understand)
• How fast you can set it up and how fast you can lose money if you go onto it blindly. (Josh shares how his bank account bled $800 in just 2 weeks)
• How you can cleverly minimize the amount Google charge you for every 'click' someone makes on your ad.
• The difference just one small word can make to your booking rate.
• Tips on smart ways to use key words to make sure you get the right people clicking your ads.
• Simple ways to test if your ads are hitting the mark.