MB 048: The Business of Magician Lectures with Danny Archer

In this Episode we discuss:

 

- Discovering what the lecture circuit is about.

- Ways to establish contacts with people in your field of magic.

- The struggles of breaking into lecturing in the connected generation.

- Identifying the differences between a lecture and a dealer demo.

- How to find a balance between giving and selling during your lecture.

- Diversifying your subject matter during your lectures to improve your chances of getting booked.

- How to discern the key differences between a club and a convention lecture.

- Following the proper performance sensibilities while performing.

- How you should prepare for a small, medium and large environment.

- Learning how to collect vital information about your target customers.

- Understanding the common mistakes made by up-and-coming lecturers.

- Being on the lookout for rising talent as a lecture booking agent.

- The ups and downs of touring full time on the lecture circuit

- Ways to start earning money as a lecturer or a booking agent.

- Dealing with fans when you are selling them a product.

- Why using a lecture to sell a product is essential to success.

- A guide on how to best price and package your products to maximise sales.