Magician Business Podcast

80% of what your booker remembers when they visit your website is visual. This means your images, graphics and the videos are your most effective tools to covert browsers into bookers.

Colette Kelly is a professional photographer with a special skill. Colette has bee photographing magic shows and magicians for over a decade and she has discovered the formula for catching the emotion of the show in an image. Colette shows us how certain images create an subconscious buying desire and how you can use them to get bookings.

Colette is married to a magician and she herself  works as Doodle the lady Magician. Colette is a performer and lecturer and the official photographer for the UK Kids and Family entertainers convention Trix In the Stix.
Colette shares the secrets of big business advertisers as she describes just what it is that bookers are looking to buy from entertainers. See how a single image generated over $1000 in bookings in a 28 day period.

In this episode we talk about

  • Why bookers don't want to book a magic show
  • Cute aggression, the concept and how to use its power
  • What the money shot is
  • How to get the money shot
  • How to use the money shot to get bookings
Direct download: MB_18_The_Money_Shot_-_Colette_Kelly.mp3
Category:Websites -- posted at: 4:46am EDT

Jeff McBride - The Mystery of Marketing Magic -

An historic episode of the Magician Business Podcast. After thousands of words spoken via Skype and thousands of air miles travelled, this is the first time that Julian and I (Ken) have come together in person to present an interview.

You are the winner with double the value. This week's episode is a great interview with Jeff McBride and a report on our first meeting. Plus a special bonus so be sure to stick around until the end. You'll also find a few pictures referenced in the podcast including one taken 30 seconds after Julian and I met for the very first time.

Today's main act is Jeff McBride.

Jeff McBride, a three time award winner at the International Grand Prix of Magic in Monte Carlo, is widely recognised as a foremost innovator and most exciting performer in contemporary magic. Naming him “Vegas’ Best” Magician several years ago, the Las Vegas Review Journal wrote: “Light years ahead of the pack.. McBride is easily the most exciting and mesmerising magician I’ve seen in years.”

In this episode we talk about

  • What advice Lance Burton gave to a group of young magicians at the IBM SAM. This tip alone would save any magician a whole pile of money if implemented so well with a listen.
  • About magic as a career and a life path and how the McBride Magic and Mystery School is a way of learning from those who have walked the road.
  • His philosophy of what makes magic commercial and sellable.
  • About the importance of balance and a rich interior life.
Direct download: MB_17_Jeff_McBride_The_Magic_of_Marketing_Magic.mp3
Category:Show Production -- posted at: 11:56am EDT

David Ginn speaks openly about the 4 pillars that underpin his magic business and how he manages to balance performing, writing books and manuscripts, lecturing and running a mail order magic shop.

This episode of the magician business podcast is packed with information that is tried and tested. David speaks about how he refuses to share anything that he hasn't field tested and that his success and longevity in the business of magic is partly down to sharing what works.

In this episode we talk about

  • The balance between passion for magic and the real world
  • The book that got David started in Magic
  • David’s part in the Fantasio Cane and Candle Book
  • Tips on lecturing
  • Back-room sales techniques that seeks the high ticket items
  • The importance of being a specialist in your magic business

PERFORMER:  David performs 300-400 shows yearly at schools, libraries, conventions, churches.

AUTHOR: Over 80+ books, audio tapes, and videos/DVDs on magic, comedy, entertaining; particularly children; and about promoting yourself as an entertainer. 

David Ginn was a pleasure to interview and a true gentleman.
His generosity and willingness to share his wealth of information is truly inspirational and for those who listen, there is much wisdom in this episode.

 

David let slip that he has a new book in the pipeline where he will be compiling a lifetime of unpublished routines and material. I will be putting my name at the top of the list.


Barry Friedman shares his thoughts and philosophies and the wisdom flows freely.
Believe me you don't want to miss this episode of the Magician Business Podcast.

You may know Barry Friedman best as one half of the Raspyni Brothers.

Since 1982 the Raspyni Brothers have appeared at sales meetings, product launches, trade shows, and user conferences as emcees or headline entertainment. They have kicked off morning general sessions, and entertained after-dinner for meetings in every industry imaginable from pharmaceutical to financial, from insurance to automotive. 

Barry speaks honestly about what it takes to work the corporate market. 
He shares how the biggest barrier between the high ticket gigs and the big pay checks is ourselves.

In this episode we talk about

•Taking personal responsibility by owning what you say. Does the example Barry gives sound like you?

•How using free Google Alerts     http://www.google.com.au/alerts  can give you the competitive edge when pitching to potential clients.

•The use of funnels, especially after the show. You are missing golden opportunities if you don't do this.

•why producers need you as much as you need them

•why you should get a Linked In Business Account to research potential clients

•Remove limiting beliefs by addressing the stories you carry through your life that hold you back

•The value of mastermind groups

Direct download: MB_15_Barry_Friedman_-_Better_Thinking_Better_Business.mp3
Category:general -- posted at: 8:44am EDT

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