Magician Business Podcast
MB 023: The Magic of Smart Business and Hard Work with Jason and Stacy Alan

Jason and Stacy Alan discuss magic marketing strategies to keep their relationship strong. Another Magician Business podcast

Jason and Stacy Alan from Akron, Ohio – the rubber capital of the world – put into practice what Ken and I call the trio that is becoming a common thread among the success stories we are hearing from people on the MB journey:

Educate …make foundational mind shifts

Activate … take action

Evaluate … measure and adjust your course

 

In this episode we talk about

 

  • How listening to 3 teenage girls helped them fill a 400 seat theatre.
  • Hashtags, touchpoints and Machine Gun Kelly: do you know how they can help you get more bookings?
  • 90% success with a client is about your relationship
  • How to make a magic marriage work
  • How to leave your job to pursue your magic dream
  • Clever ways to use Instagram, Twitter and Facebook
  • Some super tips for setting up your own show
  • The benefits of having your family support you
  • How to improve your act a minute a month
Direct download: MB_23_Jason_and_Stacy_Alan_on_How_To_Land_Higher_Paying_Magic_Gigs.mp3
Category:general -- posted at: 3:47am EDT

Ken Scott has over 20 years of experience, performing over 350 shows a year.   He has   entertained over a million people with his unique cutting edge programs.  Ken Scott shares his marketing with us on the Magician Business Podcast

In this episode we talk about:

  • Landing page relevance
  • The 10 second headline message
  • Your call to action
  • Adwords leakage
Direct download: MB_22_Ken_Scott_New_vs_Old_School_Marketing.mp3
Category:Websites -- posted at: 6:22am EDT

Most successful magicians eg. Mac King and Lance Burton could make a living doing something else because they have understood the fundamentals of business.

Magic is simply a tool to make a living. In this episode of Magician Business podcast, magician/business owner /business lecturer Jim Keplinger takes us through the all important first steps of making a business plan. 

How To Make Money As A Magician is a fair sub-title; you are really planning out how you are going to make your money. The value of a business plan is that is a roadmap for your success. Just like a Monopoly board.

In this episode we talk about:

Creating an executive summary ( a big name but super simple to do)

Mission statement .. keeping them simple and placing them where you can see them

About honesty and how it can only benefit you

A list of the top things you can do right now

Setting goals as part of your plan

The importance of Google +

The importance of having a good email address

Should you incorporate as a company?

A simple way to do market research

Knowing the true costs of your business

Expenses vs. investments

How much are you really worth?

Insurance or no insurance?

Direct download: MB_21-_Business_planning_for_magicians_-_Jim_Keplinger.mp3
Category:general -- posted at: 6:11am EDT

Joe Romano runs an operation called Ultimate School Shows out of the east coast of the USA. His marketing strategies share a common simplicity and directness. He sums this up in a formula called CIA: Content, Image, Appreciation

In this episode we talk about

  • Understanding the school market
  • What motivates principals and teachers to book
  • Striking a balance between message and magic
  • Taking pride in your shows and the benefit to you
  • The importance of having a good show to start with
  • Measuring your results
  • His super simple but most effective marketing tip
  • Looking to industry leaders outside of magic for marketing inspiration
  • Building a following of raving fans
Direct download: MB_20_Joe_Romano_Ultimate_School_Show_Marketing_Secrets.mp3
Category:Marketing -- posted at: 8:40am EDT

Magician - photographer Michael Messing shares how to find the right photographer for magic publicity shots. Save time & money, get the formula for your shoot.

This weeks episode of the Magician Business Podcast is a talk with Michael Messing and Tom Vorjohan on what is important when considering your publicity shots.

 

They share how to find the right photographer in your area and what questions you should be asking before committing your money. Michael speaks about what pictures work best and how they can be used as tools to get you more bookings.

 

You will save your self untold time and the lost money that goes along with time. You will look great to your clients. You will save yourself untold stress. You will will also grow as a small business person.

This is a perfect time to start taking off the super-hero cape, the one that makes magicians think they have the power and ability to do it all, to create a show, direct the show, promote the show, do the accounting for the show and on and on it goes. Sure, some of us might be able to do this. Can we though, do it as well for the best return on our investment in time and money?

 

In this episode we talk about

•just what a professional photo shoot can do for your magic business

•what questions you need to ask a photographer to see if they are right for your needs

•how long you can expect a photo shoot to take

•just what goes on in a photo shoot

•how you need to prepare for a smooth and successful photo session

 

•where you should start looking for a photographer who understands entertainers

 


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