Without a doubt the topic of how to raise your fees as a professional magician is one of the most talked about and yet it is likely the least acted upon.

Israel magician Zivi Raviv has doubled his performing fees within 5 years and here he shares what he calls his Champion Building System that turns bookers into brand evangelists by giving them to tools to sing your praises as a performer.

Zivi is a children’s and family performer. The process he outlines here can be adapted to suit many styles of magic performance. The power of this marketing process lies in its simplicity.

In this episode we discuss:

The magic market in Israel where a standard price for a Children’s birthday party is US$250

Zivi averages $500 to $700 per booking once he stopped playing the price competition game

What is the Champion Building System?

Value adding what you offer

Creating a personalized movie clip that summarizes the event for each birthday.

Customizing and personalizing the service you offer your client

How you can turn a one day event into a 3 day event that keeps your marketing front of mind with your clients.

You’ll hear the story of the family watching the video 250 times.

It's the same amount of effort to think small as it does to think big.

The reasons not to include this as an upsell

How to overcome the problem of getting permission to video client’s children

The power of using a marketing script.

Using an iPhone to shoot, edit and upload a video of your magic show

And get this – it takes 20 minute to do.

What are the key shots you must get? What shots get the best reaction from parents?

Do you need a 2nd person to video for you and how to find them?

Who are you? How are you branding yourself as a magician?

Billy Diamond opens up about the obstacles and struggles that we all face in creating our magic careers and how this can lead us to thinking about what it is that makes us unique and how we can capitalise on that as magicians.

In this episode we discuss:

Billy Diamond’s first magic book he purchased at 12 years old ... you’ll be surprised at what is was

At age 12 Billy realised he had to stand out as different. How old were you when you had this realization?

Deciding what is important in your life and letting this guide you in making your career decisions.

Branding and creating a consistent theme in how you present yourself.

Using the idea of product placement to get your message across in a subtle and effective way.

Can you improve on your signage, stage banner and backdrops?

Are there ways you can include your branding in your tricks?

Can you create photo opportunities that help brand your magic business?

Are you using QR codes and tags? What are they? Do you need them?

Are you thinking just about you, or are you thinking about what your client thinks and needs and using this in your marketing?

Hear about how Billy designs props to include magician’s names.

Hear how the trapdoor gag evolved into a range of products that promote magicians.

Using Facebook and social media in your branding.

What are the stumbling blocks for magicians and entertainers when it comes to branding? Do you need a lot of money to brand?