Magician Business Podcast

With the domination of the digital world, it is important that you innovate, no matter what business you have, you should leverage it.

Kids entertainer Kyle Groves from Colorado, USA had a chat with Zivi about how she how to leverage you business, listen now!

Zivi and Kyle shares important things about leveraging your business through email marketing and newsletters.

In this Episode we discuss:

  • Zivi shared tools you can use for email marketing and newsletters
  • How your mindset affects the emails or newsletters you send to people
  • What 3 topics that is significant to the upcoming events you can use for your business
  • Scheduling of events to talk about in the monthly newsletters
  • Adding images for the newsletters that add value to the events
  • How important 'Call To Action' is and it's purposes
  • How adding a story that can attract people to read your email
  • How you can you 'Focus on the reader and not you'
  • The power of sharing the exciting stuff that happened and how it can be valuable to the reader
  • There is a TON of value in this episode that you can use to leverage your business using email marketing and newsletters, so LISTEN NOW!

Direct download: MBP_S2_E6_-_with_Kyle_Groves.mp3
Category:general -- posted at: 7:01am EDT

Handling Negative Reviews

Negative reviews are a part of your growing business but you should know how to handle this. This will help you deal with it now or when the time comes.

Kids entertainer Lauren Ann from Sydney Australia had a coaching session with Zivi about how she how to handle negative reviews, listen now!

Zivi and Stacie shares important things about negative reviews and how to properly respond to them.

In this Episode we discuss:

  • Zivi shared processes where you don't have to change your show
  • Zivi shared how he does a feedback form that can have a good impact to the review
  • How coming early to the show can effect how the guests give feedback
  • Why building a relationship with your clients have a very good effect on the reviews
  • Why the contractors also need to build relationships with the clients
  • How you can deal with contractors to have a good relationship with the clients
  • How acknowledging, apologizing and amending works
  • There a TON of value in this episode, Zivi did a great job helping Lauren overcome negative review and to minimize the risk of a bad review, so LISTEN NOW!

Direct download: MBP_S2_E5_-_with_Lauren_Ann.mp3
Category:general -- posted at: 12:02am EDT

Google Analytics is an important part of your business especially if you have a website. Kids entertainer Stacie Ashlet aka Hyper Clown had a coaching session with Zivi about how she can use Google Analytics to improve her business. A TON of Value in this episode, listen now!

Zivi and Stacie shares important things about how to make use of the free app Google Analytics and how to use it to improve your business and website.

  • What Google Analytics is and how it works
  • The best timeline to check the analytics, like 30, 60 and 90 days
  • Data from Stacie’s March to July was analyzed
  • How important valuable content can vastly improve your website traffic
  • The time that visitors spent looking at your site and how important that you know how to interpret  the data
  • The different things Stacie can do to improve the visual of her website that can greatly affect the time spent by the site visitors
  • Zivi gave tips on how to make the website interesting
  • How to interpret the bounce rate and the recommendations to improve
  • How Google reacts to your improved bounce rate and traffic
  • The tabs to focus on when studying the data from Google
  • There a TON of value in this episode, Zivi did a great job helping Stacie improve her website and business, so LISTEN NOW!
Direct download: MBP_S2_E4_-_with_Stacie_Ashlet.mp3
Category:general -- posted at: 1:21am EDT

Packages and Giveaways for Your Show

Planning and branding are a result of your packages and giveaways.

Preparing you giveaways and packages starts with choosing the right materials. Kids entertainer Louis Wells had a learning session with Zivi about how to choose the right materials, being creative and different that will leave a lasting impression.

Zivi and Louis shares the important things about giveaways and packages.

In this Episode we discuss:

  • The consideration of biodegradable products for your giveaways
  • Giveaways should be something that is related to you show or magic
  • The best places to buy your things to be used for giveaways
  • Choice of materials that made out of organic and biodegradable products and how you can be creative with them
  • The show packages that you should offer to you customers
  • The Hotel metaphor on how they decide on their prices
  • How you can give your customer to give flexibility
  • The value added stuff that you can use for you packages
  • What you can create using a Paper that will enhance the audience experience
  • The games you can relate to the packages to add value

Direct download: MBP_S2_E3_-_with_Louis_Wells.mp3
Category:general -- posted at: 11:38pm EDT

It's not as simple as you think, email marketing requires knowledge to some tools and some humor. Kids entertainer and Balloon Storyteller Mark Fuller had a coaching session with Zivi about how to market his new balloon story and workshop to schools and libraries.

Zivi and Mark shares the important things about marketing and the tools necessary to achieve results.

In this Episode we discuss:

  • Zivi and Mark discussed the marketing assets needed
  • The tools that are needed to start email outreach
  • The difference between having many costumes and just one costume 
  • Choosing a costume and how simple alterations can make it better
  • Importance of email marketing and what tools not to be used
  • The best thing to do when starting email marketing
  • The steps on an effective email marketing sequence
  • How important humor is in an email outreach
  • A joke as an example that you can include in your emails
  • Zivi also mentioned “The idea of animated gifts”
  • The key takeaways from this coaching session

Direct download: MBP_S2_E2_-_With_Mark_Fuller.mp3
Category:Marketing -- posted at: 12:47am EDT

Nowadays a website is a must if you want to sell your services. Creating a website might be hard for a beginner but it you know what to do it will make it a lot easier. Kids entertainer, ventriloquist and puppet master Colin Dymond shares the things he wants to happen in his website.

Zivi and Colin shares their short coaching session on how to improve Colin's website and the important things about marketing.

In this Episode we discuss:

  • Colin and Zivi discussed about the importance of having a website
  • How a website helps you book more customers
  • The downside of not having a website
  • How a website should be part of the flow of your business to grow
  • How you put more on you website makes you do less work
  • How an email marketing automation helps you organize your bookings
  • Marketing strategy in your website using Search Engine Optimization and Content Creation
  • Zivi discussed how content creation helps your website 
  • Marketing options that you can do through social media and keywords
  • Colin shared the things he need for his website to improve it and Zivi gave his feedback
  • Zivi then shared a story about Seth Godin - The God of Marketing
  • The exercise of minimalism for Colin’s website
  • Zivi’s 5 most important things for the website and the importance of them
  • Some tips and advices for you website from Zivi
Direct download: MBP_S2_E1_-_with_Colin_Dymond.mp3
Category:Marketing for Magicians -- posted at: 11:50pm EDT

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