It's not as simple as you think, email marketing requires knowledge to some tools and some humor. Kids entertainer and Balloon Storyteller Mark Fuller had a coaching session with Zivi about how to market his new balloon story and workshop to schools and libraries.

Zivi and Mark shares the important things about marketing and the tools necessary to achieve results.

In this Episode we discuss:

• Zivi and Mark discussed the marketing assets needed
• The tools that are needed to start email outreach
• The difference between having many costumes and just one costume 
• Choosing a costume and how simple alterations can make it better
• Importance of email marketing and what tools not to be used
• The best thing to do when starting email marketing
• The steps on an effective email marketing sequence
• How important humor is in an email outreach
• A joke as an example that you can include in your emails
• Zivi also mentioned “The idea of animated gifts”
• The key takeaways from this coaching session

Nowadays a website is a must if you want to sell your services. Creating a website might be hard for a beginner but it you know what to do it will make it a lot easier. Kids entertainer, ventriloquist and puppet master Colin Dymond shares the things he wants to happen in his website.

Zivi and Colin shares their short coaching session on how to improve Colin's website and the important things about marketing.

In this Episode we discuss:

• Colin and Zivi discussed about the importance of having a website
• How a website helps you book more customers
• The downside of not having a website
• How a website should be part of the flow of your business to grow
• How you put more on you website makes you do less work
• How an email marketing automation helps you organize your bookings
• Marketing strategy in your website using Search Engine Optimization and Content Creation
• Zivi discussed how content creation helps your website 
• Marketing options that you can do through social media and keywords
• Colin shared the things he need for his website to improve it and Zivi gave his feedback
• Zivi then shared a story about Seth Godin - The God of Marketing
• The exercise of minimalism for Colin’s website
• Zivi’s 5 most important things for the website and the importance of them
• Some tips and advices for you website from Zivi