With the domination of the digital world, it is important that you innovate, no matter what business you have, you should leverage it.

Kids entertainer Kyle Groves from Colorado, USA had a chat with Zivi about how she how to leverage you business, listen now!

Zivi and Kyle shares important things about leveraging your business through email marketing and newsletters.

In this Episode we discuss:

• Zivi shared tools you can use for email marketing and newsletters
• How your mindset affects the emails or newsletters you send to people
• What 3 topics that is significant to the upcoming events you can use for your business
• Scheduling of events to talk about in the monthly newsletters
• Adding images for the newsletters that add value to the events
• How important 'Call To Action' is and it's purposes
• How adding a story that can attract people to read your email
• How you can you 'Focus on the reader and not you'
• The power of sharing the exciting stuff that happened and how it can be valuable to the reader
• There is a TON of value in this episode that you can use to leverage your business using email marketing and newsletters, so LISTEN NOW!

Handling Negative Reviews

Negative reviews are a part of your growing business but you should know how to handle this. This will help you deal with it now or when the time comes.

Kids entertainer Lauren Ann from Sydney Australia had a coaching session with Zivi about how she how to handle negative reviews, listen now!

Zivi and Stacie shares important things about negative reviews and how to properly respond to them.

In this Episode we discuss:

• Zivi shared processes where you don't have to change your show
• Zivi shared how he does a feedback form that can have a good impact to the review
• How coming early to the show can effect how the guests give feedback
• Why building a relationship with your clients have a very good effect on the reviews
• Why the contractors also need to build relationships with the clients
• How you can deal with contractors to have a good relationship with the clients
• How acknowledging, apologizing and amending works
• There a TON of value in this episode, Zivi did a great job helping Lauren overcome negative review and to minimize the risk of a bad review, so LISTEN NOW!

Google Analytics is an important part of your business especially if you have a website. Kids entertainer Stacie Ashlet aka Hyper Clown had a coaching session with Zivi about how she can use Google Analytics to improve her business. A TON of Value in this episode, listen now!

Zivi and Stacie shares important things about how to make use of the free app Google Analytics and how to use it to improve your business and website.

• What Google Analytics is and how it works
• The best timeline to check the analytics, like 30, 60 and 90 days
• Data from Stacie’s March to July was analyzed
• How important valuable content can vastly improve your website traffic
• The time that visitors spent looking at your site and how important that you know how to interpret  the data
• The different things Stacie can do to improve the visual of her website that can greatly affect the time spent by the site visitors
• Zivi gave tips on how to make the website interesting
• How to interpret the bounce rate and the recommendations to improve
• How Google reacts to your improved bounce rate and traffic
• The tabs to focus on when studying the data from Google
• There a TON of value in this episode, Zivi did a great job helping Stacie improve her website and business, so LISTEN NOW!

Packages and Giveaways for Your Show

Planning and branding are a result of your packages and giveaways.

Preparing you giveaways and packages starts with choosing the right materials. Kids entertainer Louis Wells had a learning session with Zivi about how to choose the right materials, being creative and different that will leave a lasting impression.

Zivi and Louis shares the important things about giveaways and packages.

In this Episode we discuss:

• The consideration of biodegradable products for your giveaways
• Giveaways should be something that is related to you show or magic
• The best places to buy your things to be used for giveaways
• Choice of materials that made out of organic and biodegradable products and how you can be creative with them
• The show packages that you should offer to you customers
• The Hotel metaphor on how they decide on their prices
• How you can give your customer to give flexibility
• The value added stuff that you can use for you packages
• What you can create using a Paper that will enhance the audience experience
• The games you can relate to the packages to add value