Magician Business Podcast

In this final episode of this season, Gemma Parker had a brief coaching with Zivi on what to do to manage her tasks effectively, including multitasking and task switching.

Zivi's suggestion could be applicable for your business too, listen now!

Zivi and Gemma share important things about Search Engine Optimization that can help get more traffic to your website.

In this Episode we discuss:

  • For some, task switching is now good but it depends on your mindset
  • Multitasking is okay as long as you get the job done
  • The problems with multitasking
  • The book "The Gift of Done"
  • From multitasking to single focus
  • Some important pointers like pausing your inbox
  • How to effectively use the scheduler or calendar
  • How to be efficient while having family and business
  • When to start hiring help
  • There's a TON of VALUE here so make sure you listen to this final episode!!

Direct download: MBP_S2_E11_-_with_Gemma_Parker.mp3
Category:general -- posted at: 12:50am EDT

Directing Traffic to Your Site

In this episode, Paul Cochrell aka Tall Paul had a brief coaching with Zivi on what to do with his his website to drive more traffic.

Zivi's suggestion could be applicable for your business too, listen now!

Zivi and Paul share important things about the email outreach that can help get more traffic in your website.

In this Episode we discuss:

  • Paul has been performing since 1998 even before SEO was born
  • Paul wants to improve his Google rankings and learn SEO
  • What is white hat and black hat approach and which is better
  • Why Youtube is the best place to get info about SEO
  • What is Keyword and how to best use it and what tools to use
  • What are Long tail and Short hand keywords
  • The hours that you need to spend for your SEO
  • The importance of the number of words in your content with your keyword
  • The Skyscraper technique that you can use for the content
  • The importance of your site load speed
  • The things to do to make the site faster
  • What is Google Analytics and how to use it
  • There is a TON of value in this episode that you can use to leverage your business in a new market, so LISTEN NOW!
  • Links mentioned
    www.boostermonster.com
    www.youtube.com

Direct download: MBP_S2_E10_-_with_Tall_Paul.mp3
Category:general -- posted at: 7:30pm EDT

Making Your Site Congruent With Your Needs

In this episode, Chad Jacobs had a brief coaching with Zivi on what to do to his website to get more bookings and interest from customers.

Zivi's suggestion could be applicable for your business too, listen now!

Zivi and Chad share important things about the changes that can be made on a website.

In this Episode we discuss:

  • Chad's main goal here is get more shows
  • How to structure the website so that customers know what they will get
  • The importance of the text font size
  • The importance of adding a blog in the website
  • Ideas for blog posts related to the customers
  • How to be social in your blog posts
  • The biggest three questions that your have to answer and show in your site
  • There is a TON of value in this episode that you can use to leverage your business in a new market, so LISTEN NOW!

Direct download: MBP_S2_E15_with_Chad_Jacobs.mp3
Category:general -- posted at: 10:46am EDT

Selling Workshops for Corporate

In this episode Jonah Babins had a quick coaching with Zivi on how should be the approach in offering somekind of workshops for corporate teams or business teams.

Zivi’s suggestion could be applicable for your business too, listen now!

Zivi and Jonah share important things about the new market.

In this Episode we discuss:

  • Jonah wants to start with small companies and eventually go into bigger market
  • Where to start finding companies to offer it.
  • The problem that’s going to be fixed by his workshop
  • Jonah’s motivation is he knows that he can give better experience in his workshop
  • How is the experience going to be better for the customers
  • How to effectively do the follow game
  • How to start email outreach and what’s effective
  • How to evaluate the pricing after the start phase
  • There is a TON of value in this episode that you can use to leverage your business in a new market, so LISTEN NOW!
Direct download: MBP_S2_E14_with_Jonah_Babins.mp3
Category:general -- posted at: 12:27am EDT

How To Enter a New Market

Once a business is established and thriving in its home market, it is often seen as the right time to branch out into a new market. 

Zivi's guest today is Jelly and Matt Otis who is looking into breaking into a new market, listen now!

Zivi and the couple shares important things about the new market.

In this Episode we discuss:

  • The importance of blog posts in your site
  • Make sure the important things are seen like the safety procedures
  • What is Outbound Marketing and how it can help
  • The Email Approach and the Phone Approach
  • The power of a follow up call or email
  • A book by Jim Kemp that you can read
  • There is a TON of value in this episode that you can use to leverage your business in a new market, so LISTEN NOW!

Direct download: MBP_S2_E13_-_with_Jelly_and_Matt_Otis.mp3
Category:general -- posted at: 11:46pm EDT

Facebook advertising is an important way to connect with your audience on the world’s largest social network.

Zivi and Julia had a chat about how she can take advantage of Facebook marketing, listen now!

Zivi and Julia shares important things about marketing on Facebook.

In this Episode we discuss:

  • Julia posts high-quality photos at least once a week
  • The Page name and Topper should look amazing from the get go and answer three questions
  • The best graphic that can be used for a post is explained in the show
  • There should be a way to measure the result of boosting the post
  • The visual elements, how to create them and why they are so important
  • The services that you can subscribe to and get good result
  • There is a TON of value in this episode that you can use to leverage your business using Facebook marketing and boosting, so LISTEN NOW!
Direct download: MBP_S2_E12_-_with_Julia_Lee_Huffaker.mp3
Category:general -- posted at: 2:41am EDT

Choosing Your Next Big Thing

Deciding on your next big move could be hard if you do not know the steps to take.

Zivi and Flossie had a chat about the next best move to do in her business and shows, listen now!

Zivi and Flossie shares important things about deciding you next big move.

In this Episode we discuss:

  • The clarity on what destination to choose on her shows
  • Deciding on the right time to stop a day job
  • How to map your business plan if you have more than one business
  • How bundle and packages can improve your income
  • Facebook marketing and Google Adwords
  • Optimizing marketing efforts
  • There is a TON of value in this episode that you can use to leverage your business using email marketing and newsletters, so LISTEN NOW!

Direct download: MBP_S2_E9_-_with_Flossie_Yates.mp3
Category:general -- posted at: 12:38am EDT

Automation is the best thing that happened in online marketing in recent years. It saves time and efforts.

Zivi and Gareth had a chat about how to start automating your business, listen now!

Zivi and Gareth shares important things about Automation.

In this Episode we discuss:

  • The process of pre-sale and why to automate it
  • The importance of interaction per individual
  • Why you don’t want to delay sending your quote
  • What tools to start with your automation and when (hint - at least 100 customers per year)
  • How to get the attention back by just the subject line you use
  • The importance of the metrics to interpret the effectiveness of the email
  • What follow up does and the importance of it
  • Tips like: Emoji Keyboard, Preview Line
  • How to read the parameters inside your email automation tool
  • There is a TON of value in this episode that you can use to leverage your business using email marketing and newsletters, so LISTEN NOW!

Direct download: MBP_S2_E8_-_with_Gareth_White.mp3
Category:general -- posted at: 8:44am EDT

Getting into Close Up Magic

Magic and Mentalism is two different things but Matan Rosenberg does both passionately.

Matan from Israel shares the interesting story of his journey, listen now!

 

  • Matan has been into magic for 13 years now
  • Obsessing into something is a skill for him
  • Matan went into military and still had the deck of cards with him
  • He was called ‘Matan Houdini’ after the military bootcamp
  • Matan practiced up to 8 hours a day and in weekends even more when he was starting
  • Matan’s first magician offer was $100 and it boosted his confidence as a magician
  • Matan joined the Society of Israeli Magician when he was in the military and 19 yrs old
  • Matan’s mentor is a comedy mentalist and a close up magician
Direct download: MBP_S2_E7_-_with_Matan_Rosenberg.mp3
Category:general -- posted at: 9:03am EDT

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