MB 012: Branding and Graphic Design for Magicians by Scott Evans

In this interview Scott speaks about the power of your branding as a magician. He shares the psychology of how our bookers think and how we can gain the advantage over our competition by using the same marketing techniques that used to leach a hundred million dollar feature film.

 

Branding is all about creating a uniform feel and synergy across the platforms you use to communicate and correspond with your bookers. 

If a potential booker visits your Facebook page, follows a link to your website and then received a quote from you, they should experience a seamless  progression with matching colour scheme, logo, font type and feel. Top companies spend millions on branding consultants because that know that effective branding leads to increased brand loyalty and more sales.

 

Scott has designed logos, branding  and websites for hundreds of entertainers around the world. He is an expert is the use of colours and pictures to sell your product and he shares what you should be aiming for in your stationery, website and logo.

 

This interview is packed with real world marketing information from a top graphic designer giving you actionable tips to help get you more bookings.

 

 

In this episode we talk about

How selling blockbuster movies is no different to selling magic shows.

Why the saying “Don't judge a book by its cover.” is not true

How branding is a process that needs 

Design tips for your website

The golden first impression

 

How your branding is an investment, not an expense