Magician Business Podcast (Marketing for Magicians)

Nowadays a website is a must if you want to sell your services. Creating a website might be hard for a beginner but it you know what to do it will make it a lot easier. Kids entertainer, ventriloquist and puppet master Colin Dymond shares the things he wants to happen in his website.

Zivi and Colin shares their short coaching session on how to improve Colin's website and the important things about marketing.

In this Episode we discuss:

  • Colin and Zivi discussed about the importance of having a website
  • How a website helps you book more customers
  • The downside of not having a website
  • How a website should be part of the flow of your business to grow
  • How you put more on you website makes you do less work
  • How an email marketing automation helps you organize your bookings
  • Marketing strategy in your website using Search Engine Optimization and Content Creation
  • Zivi discussed how content creation helps your website 
  • Marketing options that you can do through social media and keywords
  • Colin shared the things he need for his website to improve it and Zivi gave his feedback
  • Zivi then shared a story about Seth Godin - The God of Marketing
  • The exercise of minimalism for Colin’s website
  • Zivi’s 5 most important things for the website and the importance of them
  • Some tips and advices for you website from Zivi
Direct download: MBP_S2_E1_-_with_Colin_Dymond.mp3
Category:Marketing for Magicians -- posted at: 11:50pm EDT

Writing a magic book for magicians is well established. Writing a book that has magic in it for a general audience is another. Magician and author Stephen Cloete discusses turning your experience and knowledge into a consumable product for a non magician audience.

We have all been scammed at one time or another, with or without realising it.

People have been scamming others for thousands of years, and scams work because of two uniquely human traits – greed and gullibility.

Stephen Cloete’s new book: Scammed, looks at uncovering the techniques of scams, hoaxes and cons.

 

In this episode we discuss:

Stephen talks about his new book titled “Scammed”

How Scammed bridges the gap between the magicians and average person.

The dangers that deception poses

The difference between con artists and magicians

The History of Magicians calling out scammers

Ways Harry Houdini originally debunked psychics

Techniques that psychics use to deceive their audience

How Facebook is the biggest gateway for modern scam artists

Stephen explains how clickbait’s are becoming more popular with scam artists

The difficulties of the writing process explained

 

Stephen shares some stories from his new book “Scammed”

Direct download: MB_056_The_Business_of_Writing_a_Magic_Book.mp3
Category:Marketing for Magicians -- posted at: 8:31pm EDT

Without a doubt the topic of how to raise your fees as a professional magician is one of the most talked about and yet it is likely the least acted upon.

Israel magician Zivi Raviv has doubled his performing fees within 5 years and here he shares what he calls his Champion Building System that turns bookers into brand evangelists by giving them to tools to sing your praises as a performer.

 

Zivi is a children’s and family performer. The process he outlines here can be adapted to suit many styles of magic performance. The power of this marketing process lies in its simplicity.

 

In this episode we discuss:

The magic market in Israel where a standard price for a Children’s birthday party is US$250

Zivi averages $500 to $700 per booking once he stopped playing the price competition game

What is the Champion Building System?

Value adding what you offer

Creating a personalized movie clip that summarizes the event for each birthday.

Customizing and personalizing the service you offer your client

How you can turn a one day event into a 3 day event that keeps your marketing front of mind with your clients.

You’ll hear the story of the family watching the video 250 times.

It's the same amount of effort to think small as it does to think big.

The reasons not to include this as an upsell

How to overcome the problem of getting permission to video client’s children

The power of using a marketing script.

Using an iPhone to shoot, edit and upload a video of your magic show

And get this – it takes 20 minute to do.

What are the key shots you must get? What shots get the best reaction from parents?

 

Do you need a 2nd person to video for you and how to find them?


Who are you? How are you branding yourself as a magician?

Billy Diamond opens up about the obstacles and struggles that we all face in creating our magic careers and how this can lead us to thinking about what it is that makes us unique and how we can capitalise on that as magicians.

In this episode we discuss:

Billy Diamond’s first magic book he purchased at 12 years old ... you’ll be surprised at what is was

At age 12 Billy realised he had to stand out as different. How old were you when you had this realization?

Deciding what is important in your life and letting this guide you in making your career decisions.

Branding and creating a consistent theme in how you present yourself.

Using the idea of product placement to get your message across in a subtle and effective way.

Can you improve on your signage, stage banner and backdrops?

Are there ways you can include your branding in your tricks?

Can you create photo opportunities that help brand your magic business?

Are you using QR codes and tags? What are they? Do you need them?

Are you thinking just about you, or are you thinking about what your client thinks and needs and using this in your marketing?

Hear about how Billy designs props to include magician’s names.

Hear how the trapdoor gag evolved into a range of products that promote magicians.

Using Facebook and social media in your branding.

 

What are the stumbling blocks for magicians and entertainers when it comes to branding? Do you need a lot of money to brand?

Direct download: MB054-_Branding_For_Magicians_with_Billy_Diamond.mp3
Category:Marketing for Magicians -- posted at: 10:21pm EDT

Why would a magician want to be a MC Master of Ceremonies? What special skills does a magician have that pre dispose them to standing on stage as a host or compere of an event? According to experienced MC Timothy Hyde they have already have a skill that gives them a head start that many others will never access: the ability to control a crowd.

Timothy Hyde has worked in this market for over 20 years. It now makes up the majority of his work. He's been paid to travel all over the world to run events, including assignments in - Hawaii, New Zealand, Hong Kong, South Africa, Cambodia and of course every possible city in his home country Australia.

For the last 10 years he has also been mentoring and coaching other entertainers who want to break into this lucrative field.

 

In this episode we discuss:

Just what is an MC  MC, Emcee, Master of Ceremony, Host or Compere and what do they do?

How the job of being an MC relates to the world of magic and the experience magicians have.

Learn the typical events an emcee would be booked for.

Learn how Timothy Hyde progressed  through drama studies, street performing, theme parks, stage illusion shows and mentalism to work an Master of ceremonies and why this rich experience helps in the emcee role.

Find out the positive aspects he brought from the world of magic into the role of MC?

How does being an MC stack up against being a corporate magician / mentalist in general terms?

What is the #1 quality you should look for within yourself if you are thinking being an MC?

What are the misconceptions about the role of an MC?

Can magic be incorporated into MC work? Is this a good or bad idea?

The right material for MC's. The types of jokes, gags, interactive time fillers, quotes and lines

Who the people are you need to work with at events and how to deal with them to make the whole experience better.

What itis that the people booking you want? The things you can do as MC to value add to their event and make yourself more book-able.

The importance of how you dress for the role.

Direct download: MB053-_Magician_To_MC_Master_Of_Ceremonies.mp3
Category:Marketing for Magicians -- posted at: 10:02pm EDT

Ken Dyne has an established career as one of the worlds leading mentalists and he joins us on the Magician Business podcast just days before his Penguin Live lecture.  

 

Listen in as Ken shares thirteen years of his personal learning experience gained marketing into the corporate, after dinner and cruse ship market.  

 

 

Ken has coached many performing artists and helped them take their business to the next level. In this episode he shares some of the insights from GigFlow which is the distillation of his most effective coaching techniques. 

 

 

In this episode: 

 

Find out what the number 1 mistake is that many magicians are making in their marketing and just how to fix it.  

 

Learn his secrets as he openly discusses what marketing strategies he uses to keep his diary full. 

 

Discover the most underused marketing method and how you can leverage it. 

 

Find out the truth of why marketing can sometimes be difficult for magicians and how you can turn that around. 

 

 

Links mentioned in this episode: 

 

Ken Dynes’ GiG Flow where you are guaranteed gigs in 30 days or your money back. 

 

Bairn by Ken Dyne :The book that was voted “the best mentalism product of 2014”. 

  

A free Business Planning tool for magicians http://www.magicianbusiness.com/business-planning-for-magicians/

Direct download: MB052-_Marketing_Coaching_for_Magicians_with_Ken_Dyne.mp3
Category:Marketing for Magicians -- posted at: 12:55am EDT

In this Episode we discuss:

 

Much of what he has experienced is directly transferable to the world of magic and through his eyes we can maybe see something about ourselves that we don't understand.

Is adding variety to your act a good or bad thing for the types of shows you perform?

Who are your favourite magic/juggling acts?

How difficult is it for a new person to break into your markets?

Has language ever been a barrier for you?

Did you have to work on your English as much as your juggling to move your act outside of your country onto the larger world stage?

What are your 3 top tips with regards to your technique, your show and your marketing?

What is the ONE thing you should never do?


MB 050: 1 Year Anniversary Special - Ken and Julian Under the Spotlight

Get a look behind the scenes as the hosts of the Magician Business Podcast, Ken Kelly and Julian Mather, are put in the hot seat.

 

This is a Magician Business Podcast episode with a difference! Ken and Julian usually host the show and bring you guests but today the tables are turned as children’ entertainer Colette Kelly gets to interview the interviewers.

 

Ken and Julian speak openly about the first year of running Magician Business. This episode takes a transparent look at what goes on behind the scenes and you get to hear what it takes to bring you 50 episodes of the podcast to air.

 

In this episode:

Ken and Julian tell how it really is (warts and all)

Hear the truth of what has worked and what has not 

Get actionable tips that Ken and Julian use

Hear Magician Business members questions answered

 

Get a peek of what the future hold for Magician Business

Direct download: MB_50_Ken_and_Julian_1_year_anniversary_episode.mp3
Category:Marketing for Magicians -- posted at: 3:56am EDT

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