Ken Scott has over 20 years of experience, performing over 350 shows a year.   He has   entertained over a million people with his unique cutting edge programs.  Ken Scott shares his marketing with us on the Magician Business Podcast

In this episode we talk about:

• Landing page relevance
• The 10 second headline message
• Your call to action
• Adwords leakage

80% of what your booker remembers when they visit your website is visual. This means your images, graphics and the videos are your most effective tools to covert browsers into bookers.

Colette Kelly is a professional photographer with a special skill. Colette has bee photographing magic shows and magicians for over a decade and she has discovered the formula for catching the emotion of the show in an image. Colette shows us how certain images create an subconscious buying desire and how you can use them to get bookings.

Colette is married to a magician and she herself  works as Doodle the lady Magician. Colette is a performer and lecturer and the official photographer for the UK Kids and Family entertainers convention Trix In the Stix.
Colette shares the secrets of big business advertisers as she describes just what it is that bookers are looking to buy from entertainers. See how a single image generated over $1000 in bookings in a 28 day period.

In this episode we talk about

• Why bookers don't want to book a magic show
• Cute aggression, the concept and how to use its power
• What the money shot is
• How to get the money shot
• How to use the money shot to get bookings

Website Guide for Magicians

A website guide for magicians and Performing artists. A truthful look at what makes a great website that converts visitors into bookings. Julian and Ken explore what works and what does not work based real life experience.

Right and Wrong approaches to building websites for magicians:

• your competition is not other magicians
• it is the default thinking of the market that is your competition
• Just as much as one dozen tricks does not equal a magic show, so too a handful of handful of pieces of online software do not equal a strong magic business
• Building a site yourself is often not the smartest move. You don’t buy a kit car, assemble it, then drive it to your show (we hope not).  Why are we as magicians reluctant to getting a professionally built magic business website?

Magicians lack  real planning

• focusing on the individual parts but forgetting to step back and look at the whole
• Writing a magician’s life plan
• making a business plan for your magic

Web designers don’t understand magicians

• So much bad advice out there

But also magicians don’t understand the web

• Just what is Google and how does it affect your magic website

Running a website is a daily job

• email
• stats
• comments
• software updates
• software renewals
• WHO IS checks
• scam domain name renewals … beware the mailing scam
• social media
• broken links

Companies do what is most profitable

•  80/20 rule  it’s about making more money for working less

Best Practice is to test test test

• The importance of learning to test and why your website is worthless if you fail to grasp this basic concept.