MB 041: The Business of Fairs and Festivals with Kevin Heller

When you are talking about getting to know someone new you often hear it's what's on the inside that counts. If you want to take your magic into the festival and fairs market then it's what's on the outside that counts and by that we are talking about the weather. 

Kevin Heller weather proofed his act and put his mind into all seasons thinking to create a business that capitalises on the fair and festival market for spring and summer and works equally as well when the weather turns him indoors.

In this episode: 

Just what is the fair and festival market

What type of act works for the fair festival market

Flash is Cash ... a truism for this market

The value of creating an outdoor act

What a fair/festival audience looks like

The types of stages you can expect to perform on

How to turn your $300 kids show into a $1000 festival show

How to take your and 'tailor make' show for this market

Who books the acts for fairs and festivals?

What is the importance of building long standing relationships in this industry?

How many festival/fairs are there in your area? You might be surprised.

What are Fair Festival Associations and Fair Manager Associations?

How to stand out at your trade show booth while pitching to Festival Bookers

How improve your VALUE in the eyes of festival bookers.

What extra services you can offer to make yourself more attractive to festival bookers

Understanding hoe fair managers think

How to move away from 'pitching' merchandise to 'performing' merchandise

The psychology of pitching merchandise

Recognizing outdoor opportunities

Outdoor Audience Management

Mega-merchandising – “The Pitch” Selling the Experience!

Adjusting and modifying your props and clothing to endure the unpredictable

Preparing for “natures great heckler” – the weather!

 

The Marketing - how do you get into this market