Tue, 29 July 2014
Do you do magic at weddings?
The business of magic at weddings is worth big money in the United Kingdom. In this episode of Magician Business Podcast, one of England's top working pro magicians tells you how he successfully targets the wedding magic market and how you can do the same.
Wikipedia describes Andi Gladwin as “a professional British close-up magician, lecturer, publisher and performer. He has appeared on television numerous times, has lectured for magicians throughout the UK, US and Europe and written / published several books on magic”.
Although the wiki description of Andi is accurate, it fails to capture his generous nature and his dedication to the betterment of the art we know as magic.
When I emailed Andi to ask if he would be willing to share some business advice for magicians on the topic of doing magic at weddings he replied with a yes in less than 5 minutes.
We speak about a range of topics including Andi’s writing, he shares about the upcoming column called “Magicana" for the Genii Magazine and about the 4 books scheduled for publication this coming year.
Andi Gladwin understands the business of being a magician. He successfully balances close-up and corporate performances, wedding magic and runs his publishing company called Vanishing Magic.
In this interview Andi reveals how he uses his downtime productively and you will learn how to turn a car journey to your show into a time of professional development for your magician business.
You will Learn the insider tips from a professional wedding magician. Hear firsthand how Andi Gladwin differentiates himself from his competition and how he personalises his correspondence to increase bookings.
in this episode we talk about
The “film on the cutting room floor” concept The importance of substance over style The new trick that Andi Gladwin is planning to bring to market and why he waited 20 years to release it. What the rest of the world can learn from UK wedding magicians. How to sell a show into the wedding market how to work with other wedding professionals and get exposure
What to put on your website and why
Direct download: MB_14_Andi_Gladwin_-The_Business_of_Wedding_Magic.mp3
Category:Wedding Magic -- posted at: 8:52am EDT |
Mon, 21 July 2014
Ever laid back and daydreamed about having your own magic show? A theatre with your name in lights? Keith Fields did. More than that, he did something about it. Keith Fields has appeared in New York’s Broadway, London’s West End and the Las Vegas Strip, but not in his own show, doing it his way. Keith’s new show “A Brit Of Magic” is a multimedia extravaganza of comedy and magic that plays at the Iris Theater in the tourist town of Gaitlinburg, Tennessee. This show exists because Keith had the drive and persistence to make it happen. In this episode:
This is everything you need to think about if you want to know how to pitch, promote, advertise and create a magic show.
Direct download: Ep_13_How_to_Produce_Pitch_and_Promote_Your_Own_Magic_Show.mp3
Category:Show Production -- posted at: 5:10am EDT |
Tue, 15 July 2014
In this interview Scott speaks about the power of your branding as a magician. He shares the psychology of how our bookers think and how we can gain the advantage over our competition by using the same marketing techniques that used to leach a hundred million dollar feature film.
Branding is all about creating a uniform feel and synergy across the platforms you use to communicate and correspond with your bookers. If a potential booker visits your Facebook page, follows a link to your website and then received a quote from you, they should experience a seamless progression with matching colour scheme, logo, font type and feel. Top companies spend millions on branding consultants because that know that effective branding leads to increased brand loyalty and more sales.
Scott has designed logos, branding and websites for hundreds of entertainers around the world. He is an expert is the use of colours and pictures to sell your product and he shares what you should be aiming for in your stationery, website and logo.
This interview is packed with real world marketing information from a top graphic designer giving you actionable tips to help get you more bookings.
In this episode we talk about How selling blockbuster movies is no different to selling magic shows. Why the saying “Don't judge a book by its cover.” is not true How branding is a process that needs Design tips for your website The golden first impression
How your branding is an investment, not an expense
Direct download: MB_EP_12_Graphic_design_tips_for_magicians_by_Scott_Evans_copy.mp3
Category:Design -- posted at: 6:48am EDT |
Tue, 8 July 2014
What is the purpose of a promo reel? Who needs one? How long should a promo reel be? Do they have to look really professional to be considered? We all hear about needing a promo video reel but there is little information on how to actually go about constructing one. Cue Steve Russell! Steve is an entertainer who also understands the ins and outs of a great promo video because he produces them working magicians, jugglers, ventriloquists, stand up comics, dancers, hypnotists, musicians. In this episode we talk about:Steve says "Video is perhaps the most persuasive tool in the performer’s marketing arsenal. It is your chance to give your potential clients a taste of who you are and what you do. Sadly, most performers put up a clip that is badly edited, overly long and without a focus on selling."
Direct download: MB_11_Tips_for_Creating_Promo_Reels_for_Magicians_and_Entertainers_-_Steve_Russell.mp3
Category:Video -- posted at: 4:36am EDT |