It's not as simple as you think, email marketing requires knowledge to some tools and some humor. Kids entertainer and Balloon Storyteller Mark Fuller had a coaching session with Zivi about how to market his new balloon story and workshop to schools and libraries.

Zivi and Mark shares the important things about marketing and the tools necessary to achieve results.

In this Episode we discuss:

• Zivi and Mark discussed the marketing assets needed
• The tools that are needed to start email outreach
• The difference between having many costumes and just one costume 
• Choosing a costume and how simple alterations can make it better
• Importance of email marketing and what tools not to be used
• The best thing to do when starting email marketing
• The steps on an effective email marketing sequence
• How important humor is in an email outreach
• A joke as an example that you can include in your emails
• Zivi also mentioned “The idea of animated gifts”
• The key takeaways from this coaching session

Get a big ol' dose of work and life inspiration with Deano from Reno. The Dean of Success, Dean Hankey,  takes an all you can eat buffet of knowledge and wisdom and packages it into a bite sized 'podcast to go' of actionable tips.

In This Episode We Discuss:

Is there a better way to answer your phone than to say Hello, How can I help you?

How To be more interested than interesting.

Why you SHOULD be using the power of video to emotionally connect with future clients.

Dean tips his alternative to phoning potential clients on the phone that can build upon the advantages that clients like to do business with people they know like and trust.

Success is a verb that requires action and it doesn't care how you feel

Knowledge is only as powerful as the action that is applied to it.

Successful people do what unsuccessful people are unwilling to do.

Speak teach and preach ... make it better for your audience .. don't be a boring speaker.

What's stopping you getting off your big fat couch?

Your show should be a  30-60 min vacation for your audience

MAGIC: Make A Giant Impact Charis - magically

Resolve to Evolve .... grow your career and keep growing and evolving.

Never leave the site of a human interaction without creating value.

VIP  Value Impact Profit

KEYS  Keep Educating Your Self

Marketing for Magicians

Magician Business Podcast interviews The Great Zucchini!

How do you get hundreds of people to turn up to public venues on weekends to watch your magic show? How do you do this without having spent any money on advertising yourself in the past 11 years?

The Great Zucchini aka Eric Knaus has done this. Along the way he has become an unlikely magic superstar in his market and creator of The Great Zucchini Live and Kidshow Rockstar DVD's. Families want to be at his shows. Even the family that lives at 1600 Pennsylvania Ave NW, Washington, D.C. That's right, Michelle and Sasha Obama are his fans. Join the Great Zucchini now as he slices up his marketing strategy into bite size pieces for us.

• 3-7 yr olds - drilling your name into their head ..it's IMPERATIVE
• Reinforcing your brand name just like Coca Cola does week after week
• A great way to hand out your business card handout
• Humanizing yourself ... and the benefits it brings
• Using your name in the 3rd person ... always
• How to create a rock star status by spending other people's money
• Creating URGENCY when clients want to book you
• How to get 'defenders' who back you up when critics attack
• Little Elvis moments! ... what are they and why you should have them
• Why should you give random compliments during the show?
• When Sasha and Michelle Obama came to the party
• Image Advertising vs. Direct Response marketing for magicians

Joe Romano runs an operation called Ultimate School Shows out of the east coast of the USA. His marketing strategies share a common simplicity and directness. He sums this up in a formula called CIA: Content, Image, Appreciation

In this episode we talk about

• Understanding the school market
• What motivates principals and teachers to book
• Striking a balance between message and magic
• Taking pride in your shows and the benefit to you
• The importance of having a good show to start with
• Measuring your results
• His super simple but most effective marketing tip
• Looking to industry leaders outside of magic for marketing inspiration
• Building a following of raving fans