MB 017: The Mystery of Marketing Magic with Jeff McBride

Jeff McBride - The Mystery of Marketing Magic -

An historic episode of the Magician Business Podcast. After thousands of words spoken via Skype and thousands of air miles travelled, this is the first time that Julian and I (Ken) have come together in person to present an interview.

You are the winner with double the value. This week's episode is a great interview with Jeff McBride and a report on our first meeting. Plus a special bonus so be sure to stick around until the end. You'll also find a few pictures referenced in the podcast including one taken 30 seconds after Julian and I met for the very first time.

Today's main act is Jeff McBride.

Jeff McBride, a three time award winner at the International Grand Prix of Magic in Monte Carlo, is widely recognised as a foremost innovator and most exciting performer in contemporary magic. Naming him “Vegas’ Best” Magician several years ago, the Las Vegas Review Journal wrote: “Light years ahead of the pack.. McBride is easily the most exciting and mesmerising magician I’ve seen in years.”

In this episode we talk about

• What advice Lance Burton gave to a group of young magicians at the IBM SAM. This tip alone would save any magician a whole pile of money if implemented so well with a listen.
• About magic as a career and a life path and how the McBride Magic and Mystery School is a way of learning from those who have walked the road.
• His philosophy of what makes magic commercial and sellable.
• About the importance of balance and a rich interior life.