MB 055: How To Raise Your Fees For Professional Magicians

Without a doubt the topic of how to raise your fees as a professional magician is one of the most talked about and yet it is likely the least acted upon.

Israel magician Zivi Raviv has doubled his performing fees within 5 years and here he shares what he calls his Champion Building System that turns bookers into brand evangelists by giving them to tools to sing your praises as a performer.

 

Zivi is a children’s and family performer. The process he outlines here can be adapted to suit many styles of magic performance. The power of this marketing process lies in its simplicity.

 

In this episode we discuss:

The magic market in Israel where a standard price for a Children’s birthday party is US$250

Zivi averages $500 to $700 per booking once he stopped playing the price competition game

What is the Champion Building System?

Value adding what you offer

Creating a personalized movie clip that summarizes the event for each birthday.

Customizing and personalizing the service you offer your client

How you can turn a one day event into a 3 day event that keeps your marketing front of mind with your clients.

You’ll hear the story of the family watching the video 250 times.

It's the same amount of effort to think small as it does to think big.

The reasons not to include this as an upsell

How to overcome the problem of getting permission to video client’s children

The power of using a marketing script.

Using an iPhone to shoot, edit and upload a video of your magic show

And get this – it takes 20 minute to do.

What are the key shots you must get? What shots get the best reaction from parents?

 

Do you need a 2nd person to video for you and how to find them?