MB 058: Breaking into the Library Market with Email Outreach

It's not as simple as you think, email marketing requires knowledge to some tools and some humor. Kids entertainer and Balloon Storyteller Mark Fuller had a coaching session with Zivi about how to market his new balloon story and workshop to schools and libraries.

Zivi and Mark shares the important things about marketing and the tools necessary to achieve results.

In this Episode we discuss:

• Zivi and Mark discussed the marketing assets needed
• The tools that are needed to start email outreach
• The difference between having many costumes and just one costume 
• Choosing a costume and how simple alterations can make it better
• Importance of email marketing and what tools not to be used
• The best thing to do when starting email marketing
• The steps on an effective email marketing sequence
• How important humor is in an email outreach
• A joke as an example that you can include in your emails
• Zivi also mentioned “The idea of animated gifts”
• The key takeaways from this coaching session