MB 011: Promo Reels For Magicians

What is the purpose of a promo reel?  Who needs one?  How long should a promo reel be?  Do they have to look really professional to be considered?

We all hear about needing a promo video reel but there is little information on how to actually go about constructing one. Cue Steve Russell! Steve is an entertainer who also understands the ins and outs of a great promo video because he produces them working magicians, jugglers, ventriloquists, stand up comics, dancers, hypnotists, musicians.

In this episode we talk about:

Steve says "Video is perhaps the most persuasive tool in the performer’s marketing arsenal. It is your chance to give your potential clients a taste of who you are and what you do. Sadly, most performers put up a clip that is badly edited, overly long and without a focus on selling."

• Making a professional video that is memorable, to-the-point, and targeted.
• What is the purpose of a promo reel? Understanding this is crucial to it being successful.
• What does the potential client expect to see? What messages do they expect to hear?
• What camera shots you need to get? Where to put up your camera?
• How to create voice overs that will get heard..
• Where to put your calls to action.
• How to use testimonial quotes that get responses.
• 2 things NOT to put in your video that scare off potential clients.
• What parts of your show to include and where to put them in the video.
• Steve's big tip for creating promotional videos