MB 020: Marketing School Shows with Joe Romano

Joe Romano runs an operation called Ultimate School Shows out of the east coast of the USA. His marketing strategies share a common simplicity and directness. He sums this up in a formula called CIA: Content, Image, Appreciation

In this episode we talk about

• Understanding the school market
• What motivates principals and teachers to book
• Striking a balance between message and magic
• Taking pride in your shows and the benefit to you
• The importance of having a good show to start with
• Measuring your results
• His super simple but most effective marketing tip
• Looking to industry leaders outside of magic for marketing inspiration
• Building a following of raving fans