MB 021: Business Planning for Magicians by Jim Keplinger

Most successful magicians eg. Mac King and Lance Burton could make a living doing something else because they have understood the fundamentals of business.

Magic is simply a tool to make a living. In this episode of Magician Business podcast, magician/business owner /business lecturer Jim Keplinger takes us through the all important first steps of making a business plan. 

How To Make Money As A Magician is a fair sub-title; you are really planning out how you are going to make your money. The value of a business plan is that is a roadmap for your success. Just like a Monopoly board.

In this episode we talk about:

Creating an executive summary ( a big name but super simple to do)

Mission statement .. keeping them simple and placing them where you can see them

About honesty and how it can only benefit you

A list of the top things you can do right now

Setting goals as part of your plan

The importance of Google +

The importance of having a good email address

Should you incorporate as a company?

A simple way to do market research

Knowing the true costs of your business

Expenses vs. investments

How much are you really worth?

Insurance or no insurance?