MB 008: Magician Website Guide

Website Guide for Magicians

A website guide for magicians and Performing artists. A truthful look at what makes a great website that converts visitors into bookings. Julian and Ken explore what works and what does not work based real life experience.

Right and Wrong approaches to building websites for magicians:

• your competition is not other magicians
• it is the default thinking of the market that is your competition
• Just as much as one dozen tricks does not equal a magic show, so too a handful of handful of pieces of online software do not equal a strong magic business
• Building a site yourself is often not the smartest move. You don’t buy a kit car, assemble it, then drive it to your show (we hope not).  Why are we as magicians reluctant to getting a professionally built magic business website?

Magicians lack  real planning

• focusing on the individual parts but forgetting to step back and look at the whole
• Writing a magician’s life plan
• making a business plan for your magic

Web designers don’t understand magicians

• So much bad advice out there

But also magicians don’t understand the web

• Just what is Google and how does it affect your magic website

Running a website is a daily job

• email
• stats
• comments
• software updates
• software renewals
• WHO IS checks
• scam domain name renewals … beware the mailing scam
• social media
• broken links

Companies do what is most profitable

•  80/20 rule  it’s about making more money for working less

Best Practice is to test test test

• The importance of learning to test and why your website is worthless if you fail to grasp this basic concept.